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1-5 of 5 results for team–sponsor congruence

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Research article

First published 2019-5

The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance

Conor M. Henderson, Marc Mazodier, Aparna Sundar

Journal of Marketing

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Research article

First published 2020-7

The Impact of Team Association on Attendees’ Product Knowledge and Purchase Intentions: A Case of Indian Premier League

Jaskirat Singh Rai, Apar Singh

IIM Kozhikode Society & Management Review

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Research article

First published 2011-11

The Determinants of the Sports Team Sponsor's Brand Equity

Michael Chih-Hung Wang, Julian Ming-Sung Cheng, Bernardinus M. Purwanto [...]

International Journal of Market Research

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Research article

First published 2022-9

If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Justin Graeber, Angeline Close Scheinbaum

Sport Marketing Quarterly

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Research article

First published 2026-3

Boundary Conditions to Sponsorship Exchange: Heterogeneity in Formula One Team-Sponsor Dyads

Joe Cobbs, Jonathan A. Jensen

Sport Marketing Quarterly