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1-10 of 110 results for teaching services marketing

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Select article: Skating on Thin Ice: A Metaphorical Approach to Teaching Services Marketing

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Research article

First published 1994-12

Skating on Thin Ice: A Metaphorical Approach to Teaching Services Marketing

Raymond P. Fisk, Stephen J. Grove, Cathy Goodwin

Journal of Marketing Education

Select article: What Makes Marketing Academicians Successful? An Assessment of Teaching,Publishing,and Service

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Research article

First published 1989-12

What Makes Marketing Academicians Successful? An Assessment of Teaching,Publishing,and Service

John J. Burneft, Robert D. Amason, Peggy Cunningham

Journal of Marketing Education

Select article: Beyond the Core Triad: Just What Do Marketing Academics Do Outside of Teaching,Research,and Service?

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Research article

First published 2002-08

Beyond the Core Triad: Just What Do Marketing Academics Do Outside of Teaching,Research,and Service?

Molly Inhofe Rapert, David L. Kurtz, Scott Smith

Journal of Marketing Education

Select article: Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

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Research article

First published 2019-8

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Andrea Micheaux, Birgit Bosio

Journal of Marketing Education

Select article: Teaching,Research,Service,and External Compensation Activities: Expected versus Actual Workstyles among Marketing Professors

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Research article

First published 1992-08

Teaching,Research,Service,and External Compensation Activities: Expected versus Actual Workstyles among Marketing Professors

Unal O. Boya, Robert A. Robicheaux

Journal of Marketing Education

Select article: COVID-19 and Its Impact on Course Design of Finance Courses

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Article commentary

First published 2023-5

COVID-19 and Its Impact on Course Design of Finance Courses

Vikas Srivastava

Management and Labour Studies

Select article: Developing Critical Thinking and Interpersonal Skills in a Services Marketing Course Employing Total Quality Management Concepts and Techniques

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Research article

First published 1994-12

Developing Critical Thinking and Interpersonal Skills in a Services Marketing Course Employing Total Quality Management Concepts and Techniques

John R. Ronchetto, Tom A. Buckles

Journal of Marketing Education

Select article: The Classroom as a Service Encounter: Suggestions for Value Creation

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Research article

First published 2000-08

The Classroom as a Service Encounter: Suggestions for Value Creation

Ed Chung, Carolan McLarney

Journal of Management Education

Select article: A Procedure Designed to Assist Students to Improve their Presentation Skills as Part of a Marketing Planning Team

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Research article

First published 1989-04

A Procedure Designed to Assist Students to Improve their Presentation Skills as Part of a Marketing Planning Team

Thomas J. Quirk

Journal of Marketing Education

Select article: A Patient Experience Course Syllabus: Integrating Service Sciences Research to Enhance Health-Care Delivery

Open access

Research article

First published 2020-8

A Patient Experience Course Syllabus: Integrating Service Sciences Research to Enhance Health-Care Delivery

Priyanka D Joshi, Stowe Shoemaker, Corrin C Sullivan [...]

Journal of Patient Experience

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