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Retricted access

Research article

First published 1997-12

Ethical Implications of Target Market Selection

Terri L. Rittenburg, Madhavan Parthasarathy

Journal of Macromarketing

Retricted access

Research article

First published 1996-04

Target Market Selection and Marketing Strategy: The Colorado Downhill Skiing Industry

Richard R. Perdue

Journal of Travel Research

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Research article

First published 1985-07

Target Market Selection of Tourists: A Comparison of Approaches

Josh McQueen, Kenneth E. Miller

Journal of Travel Research

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Research article

First published 2006-7

Evaluation of in-Market Communications of Selected OTC Products Targeted to Older Consumers

Dorothy Minkus-McKenna, Jacqueline Beckley, Howard R. Moskowitz

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2003-11

Family Traveler Segmentation by Vacation Decision-Making Patterns

Soo K. Kang, Cathy H.C. Hsu, Kara Wolfe

Journal of Hospitality & Tourism Research

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Research article

First published 2008-01

Targeting of a CD8 T Cell Env Epitope Presented by HLA-B*5802 Is Associated with Markers of HIV Disease Progression and Lack of Selection Pressure

K.C. Ngumbela, C.L. Day, Z. Mncube [...]

AIDS Research and Human Retroviruses

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Research article

First published 2019-2

Mutual information and sensitivity analysis for feature selection in customer targeting: A comparative study

Néstor Barraza, Sérgio Moro, Marcelo Ferreyra [...]

Journal of Information Science

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Research article

First published 2006-8

A dynamic segmentation approach for targeting and customizing direct marketing campaigns

Thomas Reutterer, Andreas Mild, Martin Natter [...]

Journal of Interactive Marketing

Open access

Research article

First published 2024-10

Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Zhao Jiang, Wu Dan, Zhou Huini

Sage Open

Retricted access

Research article

First published 1995-8

The Direct Marketing of Charitable Causes: A Study of U.S. Fundraisers

James W. Peltier, John A. Schibrowsky

Journal of Interactive Marketing

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