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Articles (162)

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1-10 of 162 results for target consumer segment

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Select article: A Segmentation Model for the Targeted Marketing of Consumer Durables

Retricted access

Research article

First published 1995-11

A Segmentation Model for the Targeted Marketing of Consumer Durables

Barry L. Bayus, Raj Mehta

Journal of Marketing Research

Select article: To Hinder or to Facilitate: Retailers’ Strategy of Consumer Information Sharing

Open access

Research article

First published 2024-8

To Hinder or to Facilitate: Retailers’ Strategy of Consumer Information Sharing

Buqing Ma, Guang Li, Guangwen Kong

Production and Operations Management

Select article: Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour

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Research article

First published 2023

Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour

Virtika Singhal

Journal of Creative Communications

Select article: U.S. Consumer Demand for Restaurant Calorie Information: Targeting Demographic and Behavioral Segments in Labeling Initiatives

Retricted access

Research article

First published 2009-9

U.S. Consumer Demand for Restaurant Calorie Information: Targeting Demographic and Behavioral Segments in Labeling Initiatives

Jane Kolodinsky, Travis William Reynolds, Mark Cannella [...]

American Journal of Health Promotion

Select article: The Older or Ageing Consumers in the UK

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Research article

First published 2002-5

The Older or Ageing Consumers in the UK

Rizah Ahmad

International Journal of Market Research

Select article: Sport Fan Motivation: A Comparison of American Students and International Students

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Research article

First published 2001-9

Sport Fan Motivation: A Comparison of American Students and International Students

Hyungil Kwon, Galen Trail

Sport Marketing Quarterly

Select article: Benefit segmentation

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Research article

First published 2003-5

Benefit segmentation

Rizal Ahmad

International Journal of Market Research

Select article: How Online Consumer Segments Differ in Long-term Marketing Effectiveness

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Research article

First published 2014-11

How Online Consumer Segments Differ in Long-term Marketing Effectiveness

Kerstin Reimer, Oliver J. Rutz, Koen Pauwels

Journal of Interactive Marketing

Select article: Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers

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Research article

First published 2018-9

Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers

Rahul Dhiman, Pawan Kumar Chand, Sahil Gupta

FIIB Business Review

Select article: Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation

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Research article

First published 2017-12

Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation

Ashish Sood, V. Kumar

Journal of Marketing Research

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