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First published 2011-6

Bringing in the Target Audience in Bystander Social Marketing Materials for Communities: Suggestions for Practitioners

Sharyn J. Potter, Jane G. Stapleton

Violence Against Women

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Research article

First published 1996-1

Respecifying the Social Marketing Model for Unique Populations

Gary Meyer, James W. Dearing

Social Marketing Quarterly

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Research article

First published 2006-9

Jacks of All Trades and Masters of None: Audiences' Reactions to Spanning Genres in Feature Film Production

Greta Hsu

Administrative Science Quarterly

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Research article

First published 1979-9

Attacking the Drug Norm: Effects of the 1976–77 Florida Drug Abuse TV Campaign

C. Edward Wotring, Gary Heald, Charles T. Carpenter [...]

Journal of Drug Education: Substance Use Research and Prevention

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Research article

First published 2023-10

Perceived Influence of Partisan News and Online News Participation: Third-person Effect,Hostile Media Phenomenon,and Cognitive Elaboration

Seungsu Lee, Kyungmo Kim

Communication Research

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Research article

First published 2009-2

Multiple Category Memberships in Markets: An Integrative Theory and Two Empirical Tests

Greta Hsu, Michael T. Hannan, Özgecan Koçak

American Sociological Review

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Research article

First published 2003-2

Sludge,Biosolids,and the Propaganda Model of Communication

Sheldon Rampton

NEW SOLUTIONS: A Journal of Environmental and Occupational Health Policy

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Other

First published 2011-3

Using Social Self-Identification in Social Marketing Materials Aimed at Reducing Violence Against Women on Campus

Sharyn J. Potter, Mary M. Moynihan, Jane G. Stapleton

Journal of Interpersonal Violence

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Research article

First published 1981-10

Expectangy Theory in Media and Message Selection

Jim Van Leuven

Communication Research

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Research article

First published 2012-2

Do you identify as a gamer? Gender,race,sexuality,and gamer identity

Adrienne Shaw

New Media & Society

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