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Research article

First published 2010-1

Employer Brand for Talent Acquisition: An Exploration towards its Measurement

Pallavi Srivastava, Jyotsna Bhatnagar

Vision: The Journal of Business Perspective

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Research article

First published 2026

Impact of Employer Branding on Talent Attraction and Retention in MSMEs: A Case Study Approach

Niyati Rao, Veena Vohra

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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Research article

First published 2025

Self-Brand or Be Branded Out: The Convergence of Mainstream and Independent Music Talent Scouting Under Platform Capitalism

Massimiliano Raffa

Cultural Sociology

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Research article

First published 2022-4

Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding

Mark D. Groza, Louis J. Zmich, Mya P. Groza

Journal of Marketing Education

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Research article

First published 2020-6

Packaging House of Cards and The Knick : How talent intermediaries manage the indie-auteur brand to sell premium television

Andrew Stubbs

Critical Studies in Television: The International Journal of Television Studies

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Research article

First published 2021-12

Athlete-Centric Employer Branding during Rival Leagues’ Market Entry

Christopher Michael McLeod

Sport Marketing Quarterly

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Research article

First published 2021-12

Role of Corporate Social Marketing Campaigns in Employer Branding: A Study of Campus Engagement Initiatives

Anuj Saini, Gordhan K. Saini, Shaurya Kumar

Social Marketing Quarterly

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Research article

First published 2018-4

The Progressive Intersection of Talent Branding and Recruitment in Staying Ahead of the Curve! Attract-Engage-Hire-Retain

Manmeet Mahiwal

NHRD Network Journal

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Research article

First published 2023-7

Future of Employer Branding in the Era of Bard,ChatGPT,Metaverse and Artificial Intelligence

Neeraj Pandey

NHRD Network Journal

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Research article

First published 2017-6

A Comprehensive Framework for Implementing an Effective Employer Brand Strategy

Deepa R, Rupashree Baral

Global Business Review

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