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Research article

First published 1967-10

Consumer Self-Concept,Symbolism and Market Behavior: A Theoretical Approach

Edward L. Grubb, Harrison L. Grathwohl

Journal of Marketing

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Research article

First published 2016-2

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism

Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit

Journal of Interactive Marketing

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Research article

First published 2018-6

Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

Seunghwan Lee, Bob Heere

Sport Marketing Quarterly

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Research article

First published 2015-5

New Product Design: Concept,Measurement,and Consequences

Christian Homburg, Martin Schwemmle, Christina Kuehnl

Journal of Marketing

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Research article

First published 2014-1

Consumers With Disabilities

Hyo Jung (Julie) Chang, Nancy Hodges, Jennifer Yurchisin

Clothing and Textiles Research Journal

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Research article

First published 2004-09

Ambi-Diegetic Music in Films as a Product Design and -Placement Strategy: The Sweet Smell of Success

Morris B. Holbrook

Marketing Theory

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Research article

First published 1958-10

Dress-Buying Behavior of Consumers

John E. Jacobi, S. George Walters

Journal of Marketing

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Research article

First published 1997-8

Dimensions of Brand Personality

Jennifer L. Aaker

Journal of Marketing Research

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Research article

First published 1989-6

Freudian Sexual Symbolism: Theoretical Considerations and an Empirical Test in Advertising

William J. Ruth, Harriet S. Mosatche, Arthur Kramer

Psychological Reports

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Research article

First published 1985-2

Measuring Consumer Involvement Profiles

Gilles Laurent, Jean-NOËL Kapferer

Journal of Marketing Research

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