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Research article

First published 2024-9

Toward a solution to retailer food waste? Influences of ordinary transgression on symbolic associations and the relationship with the brand

Audrey Hanan, Jean-Louis Moulins, Pierre Valette-Florence

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2009-6

The Influence of the Product Package on Functional and Symbolic Associations of Brand Image

Gaëlle Pantin-Sohier

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2010-4

Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals

Robyn A. LeBoeuf, Joseph P. Simmons

Journal of Marketing Research

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Research article

First published 2026

From Shoreline to Shrine: Restructuring Digha’s Destination Brand Identity Through Spiritual Tourism

Shaunak Roy

South Asian Journal of Business and Management Cases

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Research article

First published 2021-6

Identity,lifestyle,and face-mask branding: A social semiotic multimodal discourse analysis

Yilei Wang, Dezheng (William) Feng, Wing Yee Jenifer Ho

Multimodality & Society

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Research article

First published 2023-5

Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

Han Nguyen, Brett A. S. Martin, Gayle Kerr

Australasian Marketing Journal

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Research article

First published 2012-5

Tobacco Branding,Plain Packaging,Pictorial Warnings,and Symbolic Consumption

Janet Hoek, Philip Gendall, Heather Gifford [...]

Qualitative Health Research

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Research article

First published 2016-8

Brand Image Mapping: A Study on Bathing Soaps

Jitendra K. Das, Om Prakash, Varsha Khattri

Global Business Review

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Research article

First published 2016-7

When totems beget clans: The brand symbol as the defining marker of brand communities

Greg Stratton, Jeremy Northcote

Journal of Consumer Culture

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Research article

First published 2017

How the Linguistic Characteristics of a Brand Name can Affect its Luxury Appeal

Abhishek Pathak, Gemma A. Calvert, Elison A.C. Lim

International Journal of Market Research

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