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1-6 of 6 results for switcher segments

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Research article

First published 2008-5

Segmented Switchers and Retailer Pricing Strategies

Cenk Koçaş, Jonathan D. Bohlmann

Journal of Marketing

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Research article

First published 2022-8

Mohamed A Hegazi, Andreas Hoffrichter, Jeffrey L Andrews [...]

Proceedings of the Institution of Mechanical Engineers,Part F: Journal of Rail and Rapid Transit

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Research article

First published 1993-8

William J. McDonald

Journal of Interactive Marketing

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Research article

First published 2015-7

Manpreet Kaur

Metamorphosis: A Journal of Management Research

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Research article

First published 2002-8

Fred M. Feinberg, Aradhna Krishna, Z. John Zhang

Journal of Marketing Research

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Research article

First published 2017-9

Carolin Krautz, Stefan Hoffmann

Journal of International Marketing