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Research article

First published 2014-3

Subsistence and Sustainability

Madhu Viswanathan, Kiju Jung, Srinivas Venugopal [...]

Journal of Macromarketing

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Research article

First published 2012-6

Curricular Innovations on Sustainability and Subsistence Marketplaces

Madhubalan Viswanathan

Journal of Management Education

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Research article

First published 2009-12

Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

Madhubalan Viswanathan, Anju Seth, Roland Gau [...]

Journal of Macromarketing

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Research article

First published 1992-04

The struggle to legitimize subsistence: women and sustainable development

Diana Lee-Smith, Catalina Hinchey Trujillo

Environment & Urbanization

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Research article

First published 2021-4

A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania

Madhubalan Viswanathan, Sara Baskentli, Samanthika Gallage [...]

Journal of Public Policy & Marketing

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Research article

First published 2024-6

Implications of India’s Act East Policy on the Food Systems and Cultural Heritage of the Konyak Nagas: A Case Study of Sustainable Subsistence and Capitalistic Rationalisation

Sweta Tiwari

India Quarterly: A Journal of International Affairs

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Research article

First published 2015-6

Understanding Different Types of Subsistence Economies

Catherine Banbury, Linda Herkenhoff, Saroja Subrahmanyan

Journal of Macromarketing

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Other

First published 2012-3

The Fourth Subsistence Marketplaces Conference Subsistence Marketplaces to Sustainable Marketplaces

Clifford Shultz, Srinivas Sridharan, Madhu Viswanathan [...]

Journal of Macromarketing

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Research article

First published 2014-6

Introduction to the Special Issue on Subsistence Marketplaces

Madhu Viswanathan, Clifford J. Shultz, Srinivas Sridharan

Journal of Macromarketing

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Research article

First published 2012-4

Subsistence Farming,Incomes,and Agricultural Livelihoods in the New Member States of the European Union

Sophia Davidova, Lena Fredriksson, Matthew Gorton [...]

Environment and Planning C: Politics and Space

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