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Research article

First published 2023-9

Explaining Consumer Support for Sustainable Business Practices in the Frontier Market of Lebanon

Mark Peterson, Forrest Watson, Walid J. Abou-Khalil

Journal of Macromarketing

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Research article

First published 2025-9

Navigating the Paradox: Materialism,Sustainable Practices and Well-Being in Emerging Markets

Paul Blaise Issock Issock, Asphat Muposhi, Siphiwe Dlamini

The Journal of Environment & Development

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Research article

First published 2022-5

The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory,Practice,and Public Policy

Weng Marc Lim

Australasian Marketing Journal

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Research article

First published 2011-8

Using Innovative Technology to Develop Sustainable Assessment Practices in Marketing Education

Justin C. W. Debuse, Meredith Lawley

Journal of Marketing Education

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Research article

First published 2008-04

Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum

Claudia M. Bridges, Wendy Bryce Wilhelm

Journal of Marketing Education

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Article commentary

First published 2024-6

Commentary on “Look up! Five research proposals for rethinking marketing in a post-growth society”: Marketing must reflect on its own evolution in the Anthropocene epoch

Sihem Dekhili, Aurélie Merle, Adeline Ochs

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2010-8

Integrating Sustainability Into the Marketing Curriculum: Learning Activities That Facilitate Sustainable Marketing Practices

Norm Borin, Lynn Metcalf

Journal of Marketing Education

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Research article

First published 2020-2

Consumption and teleoaffective formations: Consumer culture and commercial communications

Daniel Welch

Journal of Consumer Culture

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Research article

First published 2019-6

Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?

Vicki Janine Little, Christina Kwai Choi Lee, Sumesh Nair

Journal of Macromarketing

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Research article

First published 2026-4

Why do hotels go for sustainable practices? Eliciting the behavioral intentions of mid-market hotel guests

Arun Aggarwal, Santosh Malkoti, Anjali Xess [...]

Journal of Vacation Marketing

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