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Retricted access

Research article

First published 2014-9

Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context

Shannon Cummins, Timothy M. Reilly, Les Carlson [...]

Journal of Macromarketing

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Research article

First published 2021-11

Green Advertising for the Sustainable Luxury Market

Dong Jae (Jay) Lim, Nara Youn, Hyo Jin Eom

Australasian Marketing Journal

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Research article

First published 2020-3

Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience

Biatriz Guedes, Aurore C Paillard-Bardey, Anke Schat

International Journal of Market Research

Open access

Research article

First published 2022-10

Sustainable Development Trend of Chinese Advertising Design from 1992 to 2020: A Bibliometric and Content Analysis

Rui-zhi Zhang, Joon-young Hur

Sage Open

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Research article

First published 2026

Emotional Responses to Sustainability Appeals in Advertising: Possibilities for Understanding Brand Equity in Banks

Diogo Rógora Kawano, Leandro Leonardo Batista

Journal of Creative Communications

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Research article

First published 2004-09

Sustainable Communication and the Dominant Social Paradigm: Can They Be Integrated?

William E. Kilbourne

Marketing Theory

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Research article

First published 2004-12

Advertising ecotourism on the internet: commodifying environment and culture

Elizabeth R. Dorsey, H. Leslie Steeves, Luz Estella Porras

New Media & Society

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Research article

First published 2024-7

Determinants of the Effects of Sustainability Marketing on consumers’ Purchase Intentions: An Empirical Investigation

Rishi Raj Sharma, Tanveer Kaur

IIM Kozhikode Society & Management Review

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Research article

First published 2014-9

Brand Narratives,Sustainability,and Gender

Nacima Ourahmoune, Anne-Sophie Binninger, Isabelle Robert

Journal of Macromarketing

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Research article

First published 2007-10

Race to the Top

Martha Wörsching

Men and Masculinities

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