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Research article

First published 2024-9

How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach

Larissa Mae Bali, Zachary William Anesbury, Peilin Phua [...]

International Journal of Market Research

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First published 1998-1

The Effects of Brand Name Suggestiveness on Advertising Recall

Kevin Lane Keller, Susan E. Heckler, Michael J. Houston

Journal of Marketing

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First published 2002-6

Auditory and Visual Brand Identifiers in Chinese and English

Nader T. Tavassoli, Jin K. Han

Journal of International Marketing

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Research article

First published 1990-12

Brand Name Awareness and Image Perception of Women's Daytime Apparel

Yoon-Hee Kwon

Perceptual and Motor Skills

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Research article

First published 1998-5

How Brand Names Affect the Demand for Twin Automobiles

Mary W. Sullivan

Journal of Marketing Research

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First published 1991-03

Quality Uncertainty,Brand Reliance,and Dissipative Advertising

Cynthia Fraser Hite, Robert E. Hite, Tamra Minor

Journal of the Academy of Marketing Science

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Research article

First published 2023-11

“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names

John P. Costello, Jesse Walker, Rebecca Walker Reczek

Journal of Marketing

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Research article

First published 2008-09

A Rose by Any Other Name? The Influence of Brand Name versus Chemical Differences in the Prescription of Antidepressants

Steven Ward, Anthony Pecotich, Aron O'Cass [...]

Journal of Macromarketing

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Research article

First published 1991-8

Effects of Price,Brand,and Store Information on Buyers’ Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal

Journal of Marketing Research

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Research article

First published 2019-9

Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing

Ross D. Petty

Journal of Macromarketing

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