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Research article

First published 2006-4

Drivers of Brand Extension Success

Franziska Völckner, Henrik Sattler

Journal of Marketing

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First published 2017-8

Driver Configurations for Successful Service Infusion

Sebastian Forkmann, Stephan C. Henneberg, Lars Witell [...]

Journal of Service Research

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First published 2010-2

The Drivers of Loyalty Program Success

Michael McCall, Clay Voorhees

Cornell Hospitality Quarterly

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Research article

First published 2008-5

Drivers of Success for Market Entry into China and India

Joseph Johnson, Gerard J. Tellis

Journal of Marketing

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Research article

First published 2021-4

Success Drivers of Urban Haats Selling Craft Products

Rajesh Gupta, Piyush Kumar Sinha, Akash Sahu [...]

International Journal of Rural Management

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Research article

First published 2007-12

Advertising Portrayals of Indy's Female Drivers: A Perspective on the Succession from Guthrie to Patrick

Jacquelyn Cuneen, Nancy E. Spencer, Sally R. Ross [...]

Sport Marketing Quarterly

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Research article

First published 2006-10

The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry

Thorsten Hennig-Thurau, Mark B. Houston, Gianfranco Walsh

Journal of the Academy of Marketing Science

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Research article

First published 2013-2

Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy

Nathaniel Boso, John W. Cadogan, Vicky M. Story

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2002-12

DRIVERS OF INTERNET PURCHASING SUCCESS

KENNETH K. BOYER, JOHN R. OLSON

Production and Operations Management

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Research article

First published 1957-02

Pre-Driver Education Successful

A.R. Lauer

NASSP Bulletin

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