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1-7 of 7 results for subsistence marketplaces public policy

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Research article

First published 2012-9

Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

Madhubalan Viswanathan, Srinivas Sridharan, Robin Ritchie [...]

Journal of Public Policy & Marketing

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Article commentary

First published 2023-10

Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing

Madhu Viswanathan

Journal of Public Policy & Marketing

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Research article

First published 2018-3

Marketing Practices of Rural Micro and Small Businesses in Ghana

Charles Blankson, Kirsten Cowan, William K. Darley

Journal of Macromarketing

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Research article

First published 2015-9

Understanding the Dynamics between Social Entrepreneurship and Inclusive Growth in Subsistence Marketplaces

Fara Azmat, Ahmed Shahriar Ferdous, Paul Couchman

Journal of Public Policy & Marketing

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Research article

First published 2014-3

Subsistence and Sustainability

Madhu Viswanathan, Kiju Jung, Srinivas Venugopal [...]

Journal of Macromarketing

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Research article

First published 2015-9

Cross-Sector Collaboration,Institutional Gaps,and Fragility: The Role of Social Innovation Partnerships in a Conflict-Affected Region

Ans Kolk, François Lenfant

Journal of Public Policy & Marketing

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Research article

First published 2021-4

A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania

Madhubalan Viswanathan, Sara Baskentli, Samanthika Gallage [...]

Journal of Public Policy & Marketing