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Research article

First published 2019-1

An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

Rajibul Hasan, Ben Lowe, Dan Petrovici

Journal of Public Policy & Marketing

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Research article

First published 2024-12

Autoethnography as Pedagogical Strategy to Understand Subsistence Consumers

Sujit Raghunathrao Jagadale

Journal of Macromarketing

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Research article

First published 2014-6

Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems

Shikha Upadhyaya, Richard J. Vann, Sonia Camacho [...]

Journal of Macromarketing

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Research article

First published 2019-1

Exploring Life Satisfaction Among Subsistence Migrant Consumers: A Case in China

Yimin Huang, Rongwei Chu, Junjun Cheng

Journal of Public Policy & Marketing

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Research article

First published 2021-3

Studying Heterogeneity in the Subsistence Consumer Market: A Context-Sensitive Approach

Sergej von Janda, G. Shainesh, Christina Maria Hillebrand

Journal of International Marketing

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Research article

First published 2010-5

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai,India

Madhu Viswanathan, José Antonio Rosa, Julie A. Ruth

Journal of Marketing

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Research article

First published 2019-1

Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries

Falylath Babah Daouda, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of Public Policy & Marketing

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Research article

First published 2012-4

Marketing Education for the Next Four Billion

José Antonio Rosa

Journal of Marketing Education

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Research article

First published 2021-5

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar [...]

Journal of Marketing

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Research article

First published 2009-4

Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing

Madhubalan Viswanathan, Srinivas Sridharan, Roland Gau [...]

Journal of Public Policy & Marketing

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