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1-3 of 3 results for subsistence consumer-merchants

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Research article

First published 2014-6

Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems

Shikha Upadhyaya, Richard J. Vann, Sonia Camacho [...]

Journal of Macromarketing

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Research article

First published 2010-5

Madhu Viswanathan, José Antonio Rosa, Julie A. Ruth

Journal of Marketing

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Research article

First published 2012-4

José Antonio Rosa

Journal of Marketing Education