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Research article

First published 2018-6

Students as Valuable Customers

Andy Fred Wali, Hope Adanne Andy-Wali

Paradigm: A Management Research Journal

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Research article

First published 2020-12

Sparking interdisciplinarity: let's take framing students as customers in higher education seriously

Guoxin Ma

Interdisciplinary Science Reviews

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Other

First published 1997-5

The Student as Customer versus the Student as Learner

James E. Groccia

About Campus: Enriching the Student Learning Experience

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Research article

First published 1989-1

Student Full Custom Design

W. A. J. Waller, L. T. Walczowski, K. R. Dimond [...]

International Journal of Electrical Engineering & Education

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Research article

First published 1990-4

Students' Ratings of Instruction: Standardized and Customized

Peter S. Fernald

Teaching of Psychology

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Research article

First published 1999-08

Guaranteeing Student Satisfaction: An Exercise in Treating Students as Customers

Michael A. McCollough, Dwayne D. Gremler

Journal of Marketing Education

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Research article

First published 1998-02

Whatever you do,don't Treat your Students Like Customers!

Randal S. Franz

Journal of Management Education

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Research article

First published 2007-3

Expectations,Industry Standards,and Customer Satisfaction in the Student Ticketing Process

T. Christopher Greenwell

Sport Marketing Quarterly

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Research article

First published 1994-08

Consumption Values and the Choice of Marketing Electives: Treating Students Like Customers

Thomas F. Stafford

Journal of Marketing Education

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Research article

First published 2011-4

Customer Orientation in Higher Education: The Missing Link in International Student Recruitment?

Johanna Julia Vauterin, Lassi Linnanen, Esa Marttila

Industry and Higher Education

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