You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (145)

Journals (0)

1-10 of 145 results for strategic marketing variables

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Marketing Notes and Communications: Product Perception: An Important Variable in Price Strategy

Retricted access

Research article

First published 1970-10

Marketing Notes and Communications: Product Perception: An Important Variable in Price Strategy

Zarrel V. Lambert

Journal of Marketing

Select article: Attractiveness of the New European Market to Small U.S. Exporters

Retricted access

Research article

First published 1997-06

Attractiveness of the New European Market to Small U.S. Exporters

Erdoğan Kumcu

Journal of International Marketing

Select article: Meta-analytically linking the marketing mix to hospitality organizations’ performance

Retricted access

Research article

First published 2024-3

Meta-analytically linking the marketing mix to hospitality organizations’ performance

SangGon (Edward) Lim, Chihyung (Michael) Ok

Journal of Hospitality & Tourism Research

Select article: Why Hospitals also Need Benchmarking Marketing Capabilities?

Retricted access

Research article

First published 2008-1

Why Hospitals also Need Benchmarking Marketing Capabilities?

Anand Sharma, Sumesh Singh Dadwal, Sandeep Singh Mahal

Paradigm: A Management Research Journal

Select article: An International Comparison of the Determinants of Industrial Marketing Expenditures

Retricted access

Research article

First published 1984-01

An International Comparison of the Determinants of Industrial Marketing Expenditures

Gary L. Lilien, David Weinstein

Journal of Marketing

Select article: Effects of Strategic Investment Decisions on Value of Firm: Evidence from India

Retricted access

Research article

First published 2019-6

Effects of Strategic Investment Decisions on Value of Firm: Evidence from India

Parmjit Kaur, Randeep Kaur

Paradigm: A Management Research Journal

Select article: Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives

Retricted access

Research article

First published 1984-11

Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives

Marian C. Burke

Journal of Marketing Research

Select article: Strategic Withholding through Production Failures

Retricted access

Research article

First published 2019-09

Strategic Withholding through Production Failures

Sara Fogelberg, Ewa Lazarczyk

The Energy Journal

Select article: The Direct Marketing of Charitable Causes: A Study of U.S. Fundraisers

Retricted access

Research article

First published 1995-8

The Direct Marketing of Charitable Causes: A Study of U.S. Fundraisers

James W. Peltier, John A. Schibrowsky

Journal of Interactive Marketing

Select article: Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

Retricted access

Research article

First published 1993-10

Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan

Journal of Marketing

1
2
3
•••
15
10 / page

Article type

Publication date

Subjects

Access