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Case report

First published 2021-12

Guru War: In Light of the 4’Ps of Strategic Marketing

Shantanu Saha, Vishal Soodan, Prajna Paromita Dey [...]

FIIB Business Review

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Other

First published 2010-12

Strategies for the Social Marketing Mix: A Systematic Review

Nadina Raluca Luca, L. Suzanne Suggs

Social Marketing Quarterly

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Research article

First published 1974-1

Societal Marketing: A Strategic View of the Marketing Mix in the 1970's

Adel I. El-Ansary

Journal of the Academy of Marketing Science

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Research article

First published 2005-10

International Marketing Strategies in India: An Application of Mixed Method Investigation

Prathap Oburai, Michael J Baker

Vikalpa: The Journal for Decision Makers

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Research article

First published 2025-1

Do the 4Ps of marketing mix strategy assuage fears of travelling?

Kai Xin Tay, Jennifer Kim Lian Chan, Diana Mohamad

Journal of Vacation Marketing

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Research article

First published 1982-9

Marketing Concept and Marketing Mix Strategy with Special Reference to Small Industry in Andhra Pradesh

Arvind I. Korba

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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Research article

First published 2011-1

Investment Strategies in a New Mixed Market with State-owned and Labour-managed Firms

Kazuhiro Ohnishi

The Indian Economic Journal

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Review article

First published 2006-06

Book Review: Strategy Mix for Nonprofit Organizations: Vehicles for Social and Labour Market Integration

Woods Bowman

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2001-1

Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy

Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin

Journal of Marketing

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Research article

First published 2025

Assessing tourist satisfaction through extended marketing mix strategies: A study of Kanha National Park

Vishal Saxena, Ashish Mishra, Prashant Sharma [...]

Tourism and Hospitality Research

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