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Research article

First published 2023-3

Strategic Orientation: Market Changer or Market Defender?

Steven Dahlquist, Kevin Lehnert

Journal of Macromarketing

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Research article

First published 2021-6

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Sjoukje PK Goldman, Hester van Herk, Tibert Verhagen [...]

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2024

Sustainable Competitive Advantage in the Malaysian MLM Sector: The Interplay of Strategic Orientation and Adaptive Marketing Capability

Lee Siew Keong, Sheila Cheng, Omkar Dastane

FIIB Business Review

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Research article

First published 2002-10

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications

Charles H. Noble, Rajiv K. Sinha, Ajith Kumar

Journal of Marketing

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Research article

First published 2005-4

The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations

Kevin Zheng Zhou, Chi Kin (Bennett) Yim, David K. Tse

Journal of Marketing

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Research article

First published 2020-3

Transforming Markets? Activists’ Strategic Orientations and Engagement With Private Governance

Graeme Auld

Organization & Environment

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Research article

First published 2001-4

Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility

Rajdeep Grewal, Patriya Tansuhaj

Journal of Marketing

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Research article

First published 2019-6

The Strategic,Shifting Work of Market Devices: Selective Stories and Oriented Knowledge

Amy E Singer

Cultural Sociology

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Research article

First published 2009-11

Achieving Strategic Intent through Corporate Venturing

Richard Tunstall, Clair Jordain, Luke Pittaway [...]

The International Journal of Entrepreneurship and Innovation

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Research article

First published 2020-3

Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance

Simone Regina Didonet, Andrew Fearne, Geoff Simmons

International Small Business Journal: Researching Entrepreneurship

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