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Articles (523)

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1-10 of 523 results for store promotion

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Select article: Measuring the Effect of Retail Store Promotions on Brand and Store Substitution

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First published 1988-5

Measuring the Effect of Retail Store Promotions on Brand and Store Substitution

V. Kumar, Robert P. Leone

Journal of Marketing Research

Select article: The Effectiveness of Customized Promotions in Online and Offline Stores

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Research article

First published 2009-4

The Effectiveness of Customized Promotions in Online and Offline Stores

Jie Zhang, Michel Wedel

Journal of Marketing Research

Select article: A Structural Equations Analysis of the Impact of Price Promotions on Store Performance

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Research article

First published 1988-2

A Structural Equations Analysis of the Impact of Price Promotions on Store Performance

Rockney G. Walters, Scott B. Mackenzie

Journal of Marketing Research

Select article: Promotion Profitability for a Retailer: The Role of Promotion,Brand,Category,and Store Characteristics

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Research article

First published 2006-11

Promotion Profitability for a Retailer: The Role of Promotion,Brand,Category,and Store Characteristics

Kusum L. Ailawadi, Bari A. Harlam, Jacques César [...]

Journal of Marketing Research

Select article: Profitability of Women's Apparel Shops: Business Practices,Promotions,and Store/Owner Characteristics

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Research article

First published 1991-09

Profitability of Women's Apparel Shops: Business Practices,Promotions,and Store/Owner Characteristics

Soyeon Shim, Mary Frances Drake

Clothing and Textiles Research Journal

Select article: Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

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Research article

First published 2001-1

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk

Journal of Marketing

Select article: The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies

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Research article

First published 2013-3

The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies

Sam K. Hui, J. Jeffrey Inman, Yanliu Huang [...]

Journal of Marketing

Select article: Corner Store Owners as Health Promotion Agents in Low-Income Communities

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Research article

First published 2019-12

Corner Store Owners as Health Promotion Agents in Low-Income Communities

Rachael D. Dombrowski, Michele A. Kelley

Health Education & Behavior

Select article: Educational Program for Promoting Collaboration Between Community Care Professionals and Convenience Stores

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Research article

First published 2020-7

Educational Program for Promoting Collaboration Between Community Care Professionals and Convenience Stores

Ayumi Igarashi, Hiroshige Matsumoto, Manami Takaoka [...]

Journal of Applied Gerontology

Select article: Evaluation of a Healthy Checkout Lane “Nudge” on Grocery and Convenience Store Sales of a Price-Promoted Nutritious Food

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Research article

First published 2023-1

Evaluation of a Healthy Checkout Lane “Nudge” on Grocery and Convenience Store Sales of a Price-Promoted Nutritious Food

Leah Elizabeth Chapman, Sarah Burstein, Claire Sadeghzadeh [...]

Health Promotion Practice

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