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Articles (45)

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1-10 of 45 results for store brand quality

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Select article: Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

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Research article

First published 2012-2

Store Brand Proneness: Effects of Perceived Risks,Quality and Familiarity

Yap Sheau-Fen, Leong Sun-May, Wee Yu-Ghee

Australasian Marketing Journal

Select article: Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

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Research article

First published 2020-01

Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Bo Liao, Candace A. Yano, Minakshi Trivedi

Production and Operations Management

Select article: The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

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Research article

First published 2011-2

The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands

Paul C.S. Wu, Gary Yeong-Yuh Yeh, Chieh-Ru Hsiao

Australasian Marketing Journal

Select article: Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

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Research article

First published 1994-10

Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

Paul S. Richardson, Alan S. Dick, Arun K. Jain

Journal of Marketing

Select article: Store and Brand Type Influences on the Perception of Apparel Quality: A Congruity Theory Approach

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Research article

First published 1990-09

Store and Brand Type Influences on the Perception of Apparel Quality: A Congruity Theory Approach

Michelle A. Morganosky

Clothing and Textiles Research Journal

Select article: The Effect of Price,Brand Name,and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

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Research article

First published 1989-8

The Effect of Price,Brand Name,and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe

Journal of Marketing Research

Select article: Multitier Store Brands and Channel Profits

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Research article

First published 2015-12

Multitier Store Brands and Channel Profits

Wilfred Amaldoss, Woochoel Shin

Journal of Marketing Research

Select article: The Influence of Price,Store Name,and Brand Name on Perception of Product Quality

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Research article

First published 1976-09

The Influence of Price,Store Name,and Brand Name on Perception of Product Quality

Barry Render, Thomas S. O'Connor

Journal of the Academy of Marketing Science

Select article: Building Store Loyalty through Store Brands

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Research article

First published 2000-8

Building Store Loyalty through Store Brands

Marcel Corstjens, Rajiv Lal

Journal of Marketing Research

Select article: Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences,Perceptions,and Risk

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Research article

First published 2004-2

Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences,Perceptions,and Risk

Tülin Erdem, Ying Zhao, Ana Valenzuela

Journal of Marketing Research

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