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Retricted access

Case report

First published 2020-12

Thrill and Agony at Ultimate Fighting Championship

Chiu Man Yiu, Xiaotong Liu, Hengfang Shi [...]

South Asian Journal of Business and Management Cases

Free access

Research article

First published 2014-1

Sponsor,Ambusher,and Other: Consumer Response to Three Strategies

Seema Gupta, Moutusy Maity, Satish C Pandey

Vikalpa: The Journal for Decision Makers

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Research article

First published 2007-12

A Stadium by Any Other Name

Eva Marikova Leeds, Michael A. Leeds, Irina Pistolet

Journal of Sports Economics

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Research article

First published 1999-6

Internet Users: How to Reach Them and How to Integrate the Internet into the Marketing Strategy of Sport Businesses

Marc Duncan, Richard M. Campbell

Sport Marketing Quarterly

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Research article

First published 1998-9

The Foreign Invasion of the American Sporting Goods Market

Lawrence W. Fielding, Lori K. Miller

Sport Marketing Quarterly

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Research article

First published 2003-9

Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs,Attitudes,and Behavioral Intentions

Richard L. Irwin, Tony Lachowetz, T. Bettina Cornwell [...]

Sport Marketing Quarterly

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Review article

First published 2012-4

Assessing the Effects of Sports Marketing on Stock Returns

Chun-Da Chen, Chih-Chun Chen

Journal of Sports Economics

Open access

Research article

First published 2024-4

Market Share Instability and Market Concentration: A Sport/Discipline-Specific Study of the Summer Olympic Games 1992–2020

Jinming Zheng, Taeyeon Oh, Geoff Dickson [...]

Sage Open

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Review article

First published 2012-4

The Effects of Managerial Turnover

Maria De Paola, Vincenzo Scoppa

Journal of Sports Economics

Retricted access

Research article

First published 2007-6

Assessing Brand Associations for Intercollegiate Ice Hockey

Stephen D. Ross, Hyejin Bang, Seungbum Lee

Sport Marketing Quarterly

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