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Retricted access

Research article

First published 2010-1

When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?

Yogesh Upadhyay, S. K. Singh

Vision: The Journal of Business Perspective

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Research article

First published 2018-1

Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image

Abdullah Malik, Bushan D. Sudhakar, Dhruv Shankar Dutta

IIM Kozhikode Society & Management Review

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Research article

First published 2023-12

A New Scale to Capture the Multidimensionality of Celebrity Image

Bikram Jit Singh Mann, Yadvinder Parmar, Mandeep Kaur Ghuman

Global Business Review

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Research article

First published 2000-6

The Strategic Use of Celebrity Athlete Endorsers in Sports Illustrated: A Historic Perspective

Melinda J. Jones, David W. Schumann

Sport Marketing Quarterly

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Other

First published 2009-3

To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands

Stephen K. Koernig, Thomas C. Boyd

Sport Marketing Quarterly

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Research article

First published 2000-12

Effect of Public Disgrace on Celebrity Endorser Value

David H.B. Bednall, Anthony Collings

Australasian Marketing Journal

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Research article

First published 2024-7

Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective

Chandan Andanesh Chavadi, Monika Sirothiya, Vishwanatha M.R. [...]

IIM Kozhikode Society & Management Review

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Research article

First published 2012-9

Impact of Perceived On-Field Performance on Sport Celebrity Source Credibility

Gi-Yong Koo, Brody J. Ruihley, Stephen W. Dittmore

Sport Marketing Quarterly

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Research article

First published 2005-07

The Influence of Celebrity Endorsements on Young Adults’ Political Opinions

David J. Jackson, Thomas I. A. Darrow

The International Journal of Press/Politics

Free access

Research article

First published 2001-10

Celebrity Endorsers and Adolescents: A Study of Gender Influences

Prashant Mishra, Upinder Dhar, Saifuddin Raotiwala

Vikalpa: The Journal for Decision Makers

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