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Research article

First published 2024-4

Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

Minkyo Lee, Glenna L. Read

Communication & Sport

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Research article

First published 1986-6

Sporticuous Consumption: An Analysis of Social Status Symbolism in Sport Ads

Roland Renson, Chris Careel

International Review for the Sociology of Sport

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Research article

First published 1997-3

Adolescent Responses to TV Beer ADS and Sports Content/Context: Gender and Ethnic Differences

Michael D. Slater, Donna Rouner, Melanie Domenech-Rodriguez [...]

Journalism & Mass Communication Quarterly

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Research article

First published 2021-7

From Skill to Spectacle: Sport as Commodity in the Age of Television in India

Sonal Jha

Society and Culture in South Asia

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Research article

First published 1990-10

“Value - Added” Research in Recreational Sports

Recreational Sports Journal

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Research article

First published 2023-10

Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion

Jinyoung Jinnie Yoo, Dongwon Choi, Hyejin Bang

Communication & Sport

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Research article

First published 1996-02

SPORTS AD INFINITUM: STICHS,STONES,BAIT,AND SWITCH

Lawrence A. Wenner

Journal of Sport and Social Issues

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Research article

First published 2013-12

Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages during Televised Sporting Events

Aron Levin, Joe Cobbs, Fred Beasley [...]

Sport Marketing Quarterly

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Research article

First published 2006-10

The “Value Added” of Neurocognitive Testing After Sports-Related Concussion

Derk A. Van Kampen, Mark R. Lovell, Jamie E. Pardini [...]

The American Journal of Sports Medicine

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Research article

First published 2021-5

Multipliers and impacts of active sport tourism in the Greek region of Messinia

Panayiotis Drakakis, Athanasios Papadaskalopoulos, Dimitrios Lagos

Tourism Economics

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