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Articles (127)

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1-10 of 127 results for sport fan importance

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Select article: Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams

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Research article

First published 2012-12

Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams

Mya Pronschinske, Mark D. Groza, Matthew Walker

Sport Marketing Quarterly

Select article: Home-Court Advantage is Greater for Teams Competing at Higher Playing Levels: An Exploratory Analysis of Spanish Male Basketball Leagues

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Research article

First published 2024-10

Home-Court Advantage is Greater for Teams Competing at Higher Playing Levels: An Exploratory Analysis of Spanish Male Basketball Leagues

Enrique Alonso Pérez-Chao, Raúl Nieto-Acevedo, Aaron T. Scanlan [...]

Perceptual and Motor Skills

Select article: Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

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Other

First published 2015-6

Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

Masayuki Yoshida, Brian Gordon, Bob Heere [...]

Sport Marketing Quarterly

Select article: Does Race Belong on Sports Blogs? Solidarity and Racial Discourse in Online Baseball Fan Forums

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Research article

First published 2016-9

Does Race Belong on Sports Blogs? Solidarity and Racial Discourse in Online Baseball Fan Forums

Jen McGovern

Communication & Sport

Select article: Self-Representations of Women’s Sport Fandom on Instagram at the 2015 FIFA Women’s World Cup

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Research article

First published 2021-10

Self-Representations of Women’s Sport Fandom on Instagram at the 2015 FIFA Women’s World Cup

Kim Toffoletti, Ann Pegoraro, Gina S. Comeau

Communication & Sport

Select article: Unpacking What It Means to Be—or Not Be—A Fan

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Research article

First published 2019-10

Unpacking What It Means to Be—or Not Be—A Fan

Irene I. van Driel, Walter Gantz, Nicky Lewis

Communication & Sport

Select article: Gambling and Fantasy: An Examination of the Influence of Money on Fan Attitudes and Behaviors

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Research article

First published 2012-9

Gambling and Fantasy: An Examination of the Influence of Money on Fan Attitudes and Behaviors

Joseph E. Mahan, Joris Drayer, Emily Sparvero

Sport Marketing Quarterly

Select article: Contemporary Sport Consumers: Some Implications of Linking Fan Typology with Key Spectator Variables

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Research article

First published 2000-9

Contemporary Sport Consumers: Some Implications of Linking Fan Typology with Key Spectator Variables

Shane Quick

Sport Marketing Quarterly

Select article: The Influence of Non-Transactional Fan Engagement on Merchandise Consumption

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Research article

First published 2022-3

The Influence of Non-Transactional Fan Engagement on Merchandise Consumption

Marcel Huettermann, Thilo Kunkel

Sport Marketing Quarterly

Select article: “That’s Not the Only Reason I’m Watching the Game”: Women’s (Hetero)Sexual Desire and Sports Fandom

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Research article

First published 2018-12

“That’s Not the Only Reason I’m Watching the Game”: Women’s (Hetero)Sexual Desire and Sports Fandom

Katelyn Esmonde, Cheryl Cooky, David L. Andrews

Journal of Sport and Social Issues

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