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Articles (148)

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1-10 of 148 results for sport consumer behavior

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Select article: Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research

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Research article

First published 2023-3

Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research

Yong Jae Ko, Dae Hee Kwak, Eric Wonseok Jang [...]

Sport Marketing Quarterly

Select article: Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

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Research article

First published 2018-6

Exploring the Relative Effectiveness of Emotional,Rational,and Combination Advertising Appeals on Sport Consumer Behavior

Seunghwan Lee, Bob Heere

Sport Marketing Quarterly

Select article: Sport Consumer Behavior: Assessment and Direction

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Research article

First published 2003-12

Sport Consumer Behavior: Assessment and Direction

Daniel C. Funk, Daniel F. Mahony, Mark E. Havitz

Sport Marketing Quarterly

Select article: An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior

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Research article

First published 2021-9

An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior

Misun Won, Stephen L. Shapiro

Sport Marketing Quarterly

Select article: New (Sound)Waves in Sport Marketing: Do Semantic Differences in Analogous Music Impact Shopping Behaviors of Sport Consumers?

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Research article

First published 2014-6

New (Sound)Waves in Sport Marketing: Do Semantic Differences in Analogous Music Impact Shopping Behaviors of Sport Consumers?

Khalid Ballouli, Gregg Bennett

Sport Marketing Quarterly

Select article: The Utility of a Single-Item Self-Perception Fandom Measure for Sport Consumer Segmentation and Predicting Behavior

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Research article

First published 2022-6

The Utility of a Single-Item Self-Perception Fandom Measure for Sport Consumer Segmentation and Predicting Behavior

Thilo Kunkel, Adam Karg, Heath McDonald

Sport Marketing Quarterly

Select article: Sport Brands: Brand Relationships and Consumer Behavior

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Research article

First published 2020-3

Sport Brands: Brand Relationships and Consumer Behavior

Thilo Kunkel, Rui Biscaia

Sport Marketing Quarterly

Select article: The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Indentification with the Team

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Research article

First published 2018-6

The Influence of Emotions on Game and Service Satisfaction and Behavioral Intention in Winning and Losing Situations: Moderating Effect of Indentification with the Team

Brian H. Yim, Kevin K. Byon

Sport Marketing Quarterly

Select article: Dimensions of Sense of Membership in a Sport Fan Community: Factors,Outcomes,and Social Capital Implications

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Research article

First published 2022-12

Dimensions of Sense of Membership in a Sport Fan Community: Factors,Outcomes,and Social Capital Implications

Brandon Mastromartino, Jerred J. Wang, D. Welch Suggs [...]

Communication & Sport

Select article: Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement

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Research article

First published 2024-9

Applying the Consumer Brand Engagement in Social Media Scale to Professional Sport: A Psychological Approach to Measuring Social Media Engagement

Rebecca M. Achen, Ashley Stadler Blank

Sport Marketing Quarterly

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