Search results: Sage Journals

Restricted accessResearch articleFirst published March, 2023

Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research

Yong Jae Ko, Dae Hee Kwak, Eric Wonseok Jang [...]

Sport Marketing Quarterly

Restricted accessResearch articleFirst published June, 2018

Seunghwan Lee, Bob Heere

Sport Marketing Quarterly

Restricted accessResearch articleFirst published December, 2003

Daniel C. Funk, Daniel F. Mahony, Mark E. Havitz

Sport Marketing Quarterly

Restricted accessResearch articleFirst published September, 2021

Misun Won, Stephen L. Shapiro

Sport Marketing Quarterly

Restricted accessResearch articleFirst published June, 2014

Khalid Ballouli, Gregg Bennett

Sport Marketing Quarterly

Restricted accessResearch articleFirst published June, 2022

Thilo Kunkel, Adam Karg, Heath McDonald

Sport Marketing Quarterly

Restricted accessResearch articleFirst published March, 2020

Thilo Kunkel, Rui Biscaia

Sport Marketing Quarterly

Restricted accessResearch articleFirst published June, 2018

Brian H. Yim, Kevin K. Byon

Sport Marketing Quarterly

Restricted accessResearch articleFirst published December, 2022

Brandon Mastromartino, Jerred J. Wang, D. Welch Suggs [...]

Communication & Sport

Restricted accessResearch articleFirst published September, 2024

Rebecca M. Achen, Ashley Stadler Blank

Sport Marketing Quarterly