You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (321)

Journals (0)

1-10 of 321 results for sport brands

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Nation branding through the lens of soccer: Using a sports nation branding framework to explore the case of China

Retricted access

Research article

First published 2022-8

Nation branding through the lens of soccer: Using a sports nation branding framework to explore the case of China

Xiufang (Leah) Li, Juan Feng

European Journal of Cultural Studies

Select article: Consumer Responses to Sports Leagues' Employer Branding: Psychological Contract Formation and Breach

Retricted access

Research article

First published 2025-3

Consumer Responses to Sports Leagues' Employer Branding: Psychological Contract Formation and Breach

Akira Asada, Christopher M. McLeod

Sport Marketing Quarterly

Select article: The role of sports on destination branding: A bibliometric study

Retricted access

Research article

First published 2026-4

The role of sports on destination branding: A bibliometric study

Natalia Vila-López, Ines Kuster-Boluda, Elisabet Mora-Pérez [...]

Journal of Vacation Marketing

Select article: The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Retricted access

Research article

First published 2018-12

The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Sangchul Park, Yuhei Inou

Sport Marketing Quarterly

Select article: Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective

Retricted access

Research article

First published 2016-10

Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective

Isabell Mills, Antonio Williams

Recreational Sports Journal

Select article: A Case of Multiple (Brand) Personalities: Expanding the Methods of Brand Personality Measurement in Sport Team Contexts

Retricted access

Research article

First published 2017-3

A Case of Multiple (Brand) Personalities: Expanding the Methods of Brand Personality Measurement in Sport Team Contexts

Greg Greenhalgh, Brendan Dwyer, Carrie LeCrom

Sport Marketing Quarterly

Select article: Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Retricted access

Research article

First published 2018-1

Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Asli DA Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter-Terry

Journal of Vacation Marketing

Select article: Online Engagement in the Sports Industry: Leagues,Athletes,and Sponsoring Brands

Retricted access

Research article

First published 2026-2

Online Engagement in the Sports Industry: Leagues,Athletes,and Sponsoring Brands

Tom Carmichael, Natalia Vila-Lopez

Communication & Sport

Select article: Expect amazing! Branding Qatar as a sports tourism destination

Retricted access

Research article

First published 2020-2

Expect amazing! Branding Qatar as a sports tourism destination

Irene Theodoropoulou, Julieta Alos

Visual Communication

Select article: Sport Brands: Brand Relationships and Consumer Behavior

Retricted access

Research article

First published 2020-3

Sport Brands: Brand Relationships and Consumer Behavior

Thilo Kunkel, Rui Biscaia

Sport Marketing Quarterly

1
2
3
•••
33
10 / page

Article type

Publication date

Subjects

Access