You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (25)

Journals (0)

1-10 of 25 results for sport brand equity

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The Link between Brand Equity and On-Field Performance in Professional Sports: An Exploratory Study

Retricted access

Research article

First published 2018-9

The Link between Brand Equity and On-Field Performance in Professional Sports: An Exploratory Study

Stefan Hattula

Sport Marketing Quarterly

Select article: Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Retricted access

Research article

First published 2018-1

Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Asli DA Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter-Terry

Journal of Vacation Marketing

Select article: An Experimental Investigation into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence,Brand Equity,and Articulation

Retricted access

Research article

First published 2024-6

An Experimental Investigation into the Efficacy of Sport Intellectual Property: Exploring the Effects of Congruence,Brand Equity,and Articulation

Jonathan A. Jensen, Danielle Kushner Smith

Sport Marketing Quarterly

Select article: Examining the Importance of Brand Equity in Professional Sport

Retricted access

Other

First published 1999-3

Examining the Importance of Brand Equity in Professional Sport

lames M. Gladden, George R. Milne

Sport Marketing Quarterly

Select article: The Determinants of the Sports Team Sponsor's Brand Equity

Retricted access

Research article

First published 2011-11

The Determinants of the Sports Team Sponsor's Brand Equity

Michael Chih-Hung Wang, Julian Ming-Sung Cheng, Bernardinus M. Purwanto [...]

International Journal of Market Research

Select article: Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective

Retricted access

Research article

First published 2016-10

Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective

Isabell Mills, Antonio Williams

Recreational Sports Journal

Select article: The Effect of Advertising on Sales and Brand Equity in Small Sport Businesses

Retricted access

Research article

First published 2021-9

The Effect of Advertising on Sales and Brand Equity in Small Sport Businesses

Ted Hayduk, Matthew Walker

Sport Marketing Quarterly

Select article: Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?

Retricted access

Research article

First published 2011-3

Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?

Jörg Henseler, Bradley Wilson, Kate Westberg

Sport Marketing Quarterly

Select article: Thinking Strategically about Marketing: A Conceptual Framework for Understanding Brand Equity in Recreation and Intramural Sports

Retricted access

Research article

First published 2003-11

Thinking Strategically about Marketing: A Conceptual Framework for Understanding Brand Equity in Recreation and Intramural Sports

Matthew J. Robinson, James M. Gladden

Recreational Sports Journal

Select article: Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers

Retricted access

Research article

First published 2012-1

Indian Premier League and Team Brand Building: Validating the Spectator-Based Brand Equity Model in context of Television viewers

Anish Yousaf Naik, Anil Gupta

Metamorphosis: A Journal of Management Research

1
2
3
10 / page

Article type

Publication date

Subjects

Access