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Articles (92)

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1-10 of 92 results for sponsorship objectives

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Select article: A Comparative Analysis of Sponsorship Objectives for U.S. Women's Sport and Traditional Sport Sponsorship

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Research article

First published 2001-12

A Comparative Analysis of Sponsorship Objectives for U.S. Women's Sport and Traditional Sport Sponsorship

Nancy L. Lough, Richard L. Irwin

Sport Marketing Quarterly

Select article: The Impact of Ethnic Diversity on the Ladies Professional Golf Association: A Case Study of Anheuser-Busch and its Sponsorship Objectives and Strategies

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Research article

First published 2010-3

The Impact of Ethnic Diversity on the Ladies Professional Golf Association: A Case Study of Anheuser-Busch and its Sponsorship Objectives and Strategies

J. Andrew Choi

Sport Marketing Quarterly

Select article: Achieving Marketing Objectives through Social Sponsorships

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Research article

First published 2006-10

Achieving Marketing Objectives through Social Sponsorships

Carolyn J. Simmons, Karen L. Becker-Olsen

Journal of Marketing

Select article: What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives

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Research article

First published 2013-6

What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives

Greg Greenhalgh, T. Christopher Greenwell

Sport Marketing Quarterly

Select article: Niche Sport Sponsorship: Providing the Target Market Sponsors Want?

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Research article

First published 2021-6

Niche Sport Sponsorship: Providing the Target Market Sponsors Want?

Greg Greenhalgh, Tiesha Martin, Allison Smith

Sport Marketing Quarterly

Select article: An Approach to the Evaluation and Selection of Sport Sponsorship Proposals

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Research article

First published 1992-12

An Approach to the Evaluation and Selection of Sport Sponsorship Proposals

Richard L. Irwin, Makis K. Asimakopoulos

Sport Marketing Quarterly

Select article: Sponsorship Evaluation: Does it Match the Motive and the Mechanism?

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Research article

First published 1994-12

Sponsorship Evaluation: Does it Match the Motive and the Mechanism?

Nigel K. LI. Pope, Kevin E. Voges

Sport Marketing Quarterly

Select article: Evaluating Social Marketing Elements in Sponsorship

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Other

First published 2007-12

Evaluating Social Marketing Elements in Sponsorship

Norman J. O'Reilly, Judith J. Madill

Social Marketing Quarterly

Select article: Sponsorship and the Olympic Games: The Consumer Perspective

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Research article

First published 1993-9

Sponsorship and the Olympic Games: The Consumer Perspective

Dennis M. Sandler, David Shani

Sport Marketing Quarterly

Select article: Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?

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Research article

First published 2011-3

Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?

Jörg Henseler, Bradley Wilson, Kate Westberg

Sport Marketing Quarterly

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