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Articles (108)

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1-10 of 108 results for sponsorship levels

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Select article: An Examination of the Effects of Time on Sponsorship Awareness Levels

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Research article

First published 2004-3

An Examination of the Effects of Time on Sponsorship Awareness Levels

Brenda G. Pitts, Jennifer Slattery

Sport Marketing Quarterly

Select article: Gambling,Cryptocurrency,and Financial Trading Sponsorship in High-Level Men's Soccer Leagues: an Update for the 2023/2024 Season

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Research article

First published 2023-12

Gambling,Cryptocurrency,and Financial Trading Sponsorship in High-Level Men's Soccer Leagues: an Update for the 2023/2024 Season

Jamie Torrance, Conor Heath, Philip Newall

Gaming Law Review

Select article: An Examination of Sponsor Outcomes at Different Tiers of IndyCar Sponsorship

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Research article

First published 2022-6

An Examination of Sponsor Outcomes at Different Tiers of IndyCar Sponsorship

Zachary Evans, Terry Eddy

Sport Marketing Quarterly

Select article: Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?

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Research article

First published 2011-3

Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?

Jörg Henseler, Bradley Wilson, Kate Westberg

Sport Marketing Quarterly

Select article: The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?

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Research article

First published 2012-8

The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?

Matthias Reiser, Christoph Breuer, Pamela Wicker

International Journal of Sport Finance

Select article: An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data

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Research article

First published 2011-11

An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data

Sungho Cho, Minyong Lee, Taeyeon Yoon [...]

International Journal of Sport Finance

Select article: Higher education in Uganda: Gender,socio-economic status,geographical background and sponsorship in a group of social work students at Makerere University

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Research article

First published 2017-11

Higher education in Uganda: Gender,socio-economic status,geographical background and sponsorship in a group of social work students at Makerere University

Birgitta Jansson, Paul Bukuluki, Staffan Hojer

International Social Work

Select article: An Assessment of Consumer Knowledge of,Interest in,and Perceptions of Ambush Marketing Strategies

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Research article

First published 2001-9

An Assessment of Consumer Knowledge of,Interest in,and Perceptions of Ambush Marketing Strategies

Mark R. Lyberger, Larry McCarthy

Sport Marketing Quarterly

Select article: Brand evaluations in sponsorship versus celebrity endorsement

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Research article

First published 2023-1

Brand evaluations in sponsorship versus celebrity endorsement

Oliver Schnittka, Julian Hofmann, Marius Johnen [...]

International Journal of Market Research

Select article: Boundary Conditions to Sponsorship Exchange: Heterogeneity in Formula One Team-Sponsor Dyads

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Research article

First published 2026-3

Boundary Conditions to Sponsorship Exchange: Heterogeneity in Formula One Team-Sponsor Dyads

Joe Cobbs, Jonathan A. Jensen

Sport Marketing Quarterly

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