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Articles (246)

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1-10 of 246 results for sponsorship effectiveness

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Select article: The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?

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Research article

First published 2012-8

The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?

Matthias Reiser, Christoph Breuer, Pamela Wicker

International Journal of Sport Finance

Select article: Assessing the Impact of Sponsor Asset Selection,Intangible Rights,and Activation on Sponsorship Effectiveness

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Research article

First published 2019-6

Assessing the Impact of Sponsor Asset Selection,Intangible Rights,and Activation on Sponsorship Effectiveness

Windy Dees, Colin Gay, Nels Popp [...]

Sport Marketing Quarterly

Select article: Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal,Multilevel Perspective

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Research article

First published 2023-9

Improving the Generalizability of the Effects of Sport Sponsorship on Brand Awareness: A Longitudinal,Multilevel Perspective

Jonathan A. Jensen, Jeremy Vlacancich

Sport Marketing Quarterly

Select article: Sport Sponsorship Should … A Process Model for the Effective Implementation and Management of Sport Sponsorship Programmes

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Research article

First published 1998-12

Sport Sponsorship Should … A Process Model for the Effective Implementation and Management of Sport Sponsorship Programmes

Dave Arthur, Don Scott, Terry Woods [...]

Sport Marketing Quarterly

Select article: The Effect of Sponsorship Announcements on Stock Returns of Sponsees

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Research article

First published 2019-8

The Effect of Sponsorship Announcements on Stock Returns of Sponsees

Canan Eryigit, Mehmet Eryigit

International Journal of Sport Finance

Select article: The Nature and Effectiveness of Sponsorship Performance Measurement Systems

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Research article

First published 2016-2

The Nature and Effectiveness of Sponsorship Performance Measurement Systems

Deborah Delaney, Lisa McManus, Dawne Lamminmaki

Australasian Marketing Journal

Select article: Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program

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Research article

First published 2008-6

Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program

Windy Dees, Gregg Bennett, Jorge Villegas

Sport Marketing Quarterly

Select article: The Influence of Second Screen Multitasking on Sponsorship Effects

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Research article

First published 2021-3

The Influence of Second Screen Multitasking on Sponsorship Effects

Sanghak Lee

Sport Marketing Quarterly

Select article: Stigmatizing Effects of Prosocial Alcohol and Tobacco E-Sponsorships *

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Other

First published 2007-3

Stigmatizing Effects of Prosocial Alcohol and Tobacco E-Sponsorships *

Shelly Rodgers, Jiyang Bae

Social Marketing Quarterly

Select article: Effect of Industry Sponsorship on Dental Restorative Trials

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Research article

First published 2016-1

Effect of Industry Sponsorship on Dental Restorative Trials

F. Schwendicke, Y.-K. Tu, U. Blunck [...]

Journal of Dental Research

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