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Articles (128)

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1-10 of 128 results for sponsorship activation

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Select article: An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet

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Research article

First published 2020-12

An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet

Thomas M. Hickman

Sport Marketing Quarterly

Select article: Assessing the Impact of Sponsor Asset Selection,Intangible Rights,and Activation on Sponsorship Effectiveness

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Research article

First published 2019-6

Assessing the Impact of Sponsor Asset Selection,Intangible Rights,and Activation on Sponsorship Effectiveness

Windy Dees, Colin Gay, Nels Popp [...]

Sport Marketing Quarterly

Select article: Disconnective action: Online activism against a corporate sponsorship at WorldPride 2021

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Research article

First published 2025-1

Disconnective action: Online activism against a corporate sponsorship at WorldPride 2021

Sine Nørholm Just, Jannick Friis Christensen, Stefan Schwarzkopf

New Media & Society

Select article: The Impact of Sport Sponsorship Activities,Corporate Image,and Prior use on Consumer Purchase Intention

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Other

First published 2000-6

The Impact of Sport Sponsorship Activities,Corporate Image,and Prior use on Consumer Purchase Intention

Nigel Pope, Kevin Voges

Sport Marketing Quarterly

Select article: Sponsorship Activities in the UN Negotiating Process

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Research article

First published 1970-11

Sponsorship Activities in the UN Negotiating Process

Kurt Jacobsen

Cooperation and Conflict

Select article: Olympic Sponsorships,Stock Prices,and Trading Activity

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Research article

First published 2015-5

Olympic Sponsorships,Stock Prices,and Trading Activity

Dean V. Baim, Levon Goukasian, Marilyn B. Misch

International Journal of Sport Finance

Select article: The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams

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Research article

First published 2022-9

The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams

Michael L. Naraine, Jordan T. Bakhsh, Liz Wanless

Sport Marketing Quarterly

Select article: Corporate Sponsorships of Philanthropic Activities: Do They Help the Sponsor?

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Other

First published 2001-9

Corporate Sponsorships of Philanthropic Activities: Do They Help the Sponsor?

Satya Menon, Barbara E. Kahn

Social Marketing Quarterly

Select article: From the Statehouse to the White House?

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Research article

First published 2007-09

From the Statehouse to the White House?

Randolph Burnside, Kami Whitehurst

Journal of Black Studies

Select article: Visual Ethnography of On-site Sport Sponsorship Activation: LG Action Sports Championship

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Research article

First published 2006-6

Visual Ethnography of On-site Sport Sponsorship Activation: LG Action Sports Championship

J. Andrew Choi, David K. Stotlar, S. Roger Park

Sport Marketing Quarterly

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