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Articles (70)

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1-10 of 70 results for sponsorship,teams

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Select article: An Examination of Employees’ Response to Sponsorship: The Role of Team Identification

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Research article

First published 2018-6

An Examination of Employees’ Response to Sponsorship: The Role of Team Identification

Abdullah Demirel, Janet Fink, Steve McKelvey

Sport Marketing Quarterly

Select article: The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance

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Research article

First published 2019-5

The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance

Conor M. Henderson, Marc Mazodier, Aparna Sundar

Journal of Marketing

Select article: Boundary Conditions to Sponsorship Exchange: Heterogeneity in Formula One Team-Sponsor Dyads

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Research article

First published 2026-3

Boundary Conditions to Sponsorship Exchange: Heterogeneity in Formula One Team-Sponsor Dyads

Joe Cobbs, Jonathan A. Jensen

Sport Marketing Quarterly

Select article: The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams

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Research article

First published 2022-9

The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams

Michael L. Naraine, Jordan T. Bakhsh, Liz Wanless

Sport Marketing Quarterly

Select article: Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity

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Research article

First published 2016-6

Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity

Henry Wear, Bob Heere, Aaron Clopton

Sport Marketing Quarterly

Select article: An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario

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Research article

First published 2018-9

An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario

Eric Brownlee, T. Christopher Greenwell, Anita Moorman

Sport Marketing Quarterly

Select article: If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

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Research article

First published 2022-9

If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Justin Graeber, Angeline Close Scheinbaum

Sport Marketing Quarterly

Select article: The Impact of Team Association on Attendees’ Product Knowledge and Purchase Intentions: A Case of Indian Premier League

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Research article

First published 2020-7

The Impact of Team Association on Attendees’ Product Knowledge and Purchase Intentions: A Case of Indian Premier League

Jaskirat Singh Rai, Apar Singh

IIM Kozhikode Society & Management Review

Select article: From Sensation to Emotion: A Neuromarketing Study of Sport Sponsorship Effects

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Research article

First published 2024-6

From Sensation to Emotion: A Neuromarketing Study of Sport Sponsorship Effects

Sanghak Lee, Kitae Kim, Yong J. Hyun [...]

Sport Marketing Quarterly

Select article: Mapping Sponsorship-linked Marketing in Indian Premier League

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Research article

First published 2013-1

Mapping Sponsorship-linked Marketing in Indian Premier League

Anil Gupta, Anish Yousaf Naik, Neelika Arora

IIM Kozhikode Society & Management Review

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