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Articles (932)

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1-10 of 932 results for sponsorship

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Select article: The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?

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Research article

First published 2012-8

The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?

Matthias Reiser, Christoph Breuer, Pamela Wicker

International Journal of Sport Finance

Select article: An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet

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Research article

First published 2020-12

An Inquiry into the Effectiveness of an In-Game Sponsorship Activation Experience on Sponsorship Awareness and Share of Wallet

Thomas M. Hickman

Sport Marketing Quarterly

Select article: Sponsorship and it Vendor Management of Projects

Retricted access

Research article

First published 2009-3

Sponsorship and it Vendor Management of Projects

Li Liu, Philip Yetton

Journal of Information Technology

Select article: Sponsorship and it Vendor Management of Projects

Retricted access

Research article

First published 2010-3

Sponsorship and it Vendor Management of Projects

Li Liu, Philip Yetton

Journal of Information Technology

Select article: The Nature and Effectiveness of Sponsorship Performance Measurement Systems

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Research article

First published 2016-2

The Nature and Effectiveness of Sponsorship Performance Measurement Systems

Deborah Delaney, Lisa McManus, Dawne Lamminmaki

Australasian Marketing Journal

Select article: The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance

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Research article

First published 2018-11

The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance

Marc Mazodier, Conor M. Henderson, Joshua T. Beck

Journal of Marketing

Select article: The Effect of Sponsorship Announcements on Stock Returns of Sponsees

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Research article

First published 2019-8

The Effect of Sponsorship Announcements on Stock Returns of Sponsees

Canan Eryigit, Mehmet Eryigit

International Journal of Sport Finance

Select article: Does Executive Sponsorship Matter for Realizing Project Management Value?

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Other

First published 2015-10

Does Executive Sponsorship Matter for Realizing Project Management Value?

Dawne E. Chandler, Janice L. Thomas

Project Management Journal

Select article: Assessing the Impact of Sponsor Asset Selection,Intangible Rights,and Activation on Sponsorship Effectiveness

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Research article

First published 2019-6

Assessing the Impact of Sponsor Asset Selection,Intangible Rights,and Activation on Sponsorship Effectiveness

Windy Dees, Colin Gay, Nels Popp [...]

Sport Marketing Quarterly

Select article: Community Sport Events and CSR Sponsorship

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Research article

First published 2016-12

Community Sport Events and CSR Sponsorship

Rachel J. Batty, Graham Cuskelly, Kristine Toohey

Journal of Sport and Social Issues

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