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Research article

First published 2017-8

Multi-Click Attribution in Sponsored Search Advertising: An Empirical Study in Hospitality Industry

Chris K. Anderson, Ming Cheng

Cornell Hospitality Quarterly

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Research article

First published 2024-5

Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective

Abhi Bhattacharya, Stacey Robinson, Satadruta Mookherjee [...]

Journal of Interactive Marketing

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Research article

First published 2014-8

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

Kinshuk Jerath, Liye Ma, Young-Hoon Park

Journal of Marketing Research

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Research article

First published 2011-12

Location,Location,Location: An Analysis of Profitability of Position in Online Advertising Markets

Ashish Agarwal, Kartik Hosanagar, Michael D. Smith

Journal of Marketing Research

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Research article

First published 2009-7

Auctioning Keywords in Online Search

Jianqing Chen, De Liu, Andrew B. Whinston

Journal of Marketing

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Research article

First published 2016-12

Design of Search Engine Services: Channel Interdependence in Search Engine Results

Benjamin Edelman, Zhenyu Lai

Journal of Marketing Research

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Research article

First published 2009-10

The Effect of Location and Congruency of Text Ads on Information Search

Sav Shrestha, Justin Owens, Barbara Chaparro

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2025-2

Consumer Click Responses to Paid Ad Set Strategies of Search Platforms

Ming Cheng, Zhen Zhu

Cornell Hospitality Quarterly

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Research article

First published 2013-8

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign

Peter J. Danaher, Tracey S. Dagger

Journal of Marketing Research

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Research article

First published 2025-1

Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On

Sarah C. Whitley, Anindita Chakravarty, Pengyuan Wang

Journal of Marketing

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