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Research article

First published 2009-12

Assessing the Effectiveness of Brand Recall,Recognition,and Image of Sponsor and Non-Sponsor in 2008 Beijing Olympic Games: Comparisons of Pre-and Post-Games

Ha In Joo, Kim Lee Chong, Xiang Lan Yin

International Area Studies Review

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Research article

First published 2020-11

Stigma Association Type and Sponsor Corporate Image: Exploring the Negative Off-field Behaviour of Sportspeople

Ellen Bloxsome, Mark Brown, Nigel Pope [...]

Australasian Marketing Journal

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Research article

First published 2006-6

Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition,Affect,and Behavioral Intentions

Gi-Yong Koo, Jerome Quarterman, Leisa Flynn

Sport Marketing Quarterly

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Research article

First published 2020-7

The Impact of Team Association on Attendees’ Product Knowledge and Purchase Intentions: A Case of Indian Premier League

Jaskirat Singh Rai, Apar Singh

IIM Kozhikode Society & Management Review

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Research article

First published 2025-9

College Athletes as Endorsers: A Study of Sponsored Social Media Posts

Zachary Johnson, Fei Xue

Sport Marketing Quarterly

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Research article

First published 2016-12

It Works Two Ways: Impacts of Sponsorship Alliance upon Sport and Sponsor Image

Sarah Jane Kelly, Michael Ireland, John Mangan [...]

Sport Marketing Quarterly

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Other

First published 1987-12

Visualization in Scientific Computing: Summary of an Nsf-Sponsored Panel Report On Graphics,Image Processing,and Workstations

David Salzman, John von Neumann

The International Journal of High Performance Computing Applications

Open access

Research article

First published 2024-10

Establish Trust With Electronic Word-of-Mouth to Improve Brand Equity

Minh Thi Hong Le, Vy Nguyen Thi Thao, An Le Huynh Huu [...]

Sage Open

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Research article

First published 1994-9

Event Sponsorship: Effects on Consumer Brand Loyalty and Consumption

Douglas M. Turco

Sport Marketing Quarterly

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Research article

First published 2022-6

An Examination of Sponsor Outcomes at Different Tiers of IndyCar Sponsorship

Zachary Evans, Terry Eddy

Sport Marketing Quarterly

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