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Research article

First published 2010-6

Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals between U.S. and Japanese Consumers

Shintaro Okazaki, Barbara Mueller, Charles R. Taylor

Journal of International Marketing

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Research article

First published 1973-6

Illinois Trends in Elementary School Drug Education: “The Soft Sell”

James D. Brown

Journal of Drug Education: Substance Use Research and Prevention

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Research article

First published 1957-1

Hard or Soft Sell?

Theology Today

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Research article

First published 2003-8

Hard Sell,Soft Sell: Men Read Viagra Ads

Tiina Vares, Annie Potts, Nicola Gavey [...]

Media International Australia

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Research article

First published 2016-8

Synergizing Advertising Campaigns with Appeals: A Perspective through Cases

Alok Kumar, Pramod Pathak

Global Business Review

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Book review

First published 2016-10

Neal M. Rosendorf,Franco Sells Spain to America: Hollywood,Tourism and Public Relations as Postwar Spanish Soft Power

Francisco Seoane Pérez

Journal of Contemporary History

Open access

Research article

First published 2022-11

Pipeline Construction as “Soft Power” in Foreign Policy. Why the Soviet Union Started to Sell Gas to West Germany,1966–1970

Susanne Schattenberg

Journal of Modern European History

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Research article

First published 1961-10

Self-Service in Soft Goods

Gerald B. Tallman, Bruce A. Blomstrom

Journal of Marketing

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Other

First published 2004-9

Faces of Hate

Kevin Borgeson, Robin Valeri

Journal of Applied Social Science

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Research article

First published 2015-2

Effect of national recommendation on sweet selling as an intervention for a healthier school environment

Jaakko Anttila, Tatu Rytkönen, Rami Kankaanpää [...]

Scandinavian Journal of Public Health

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