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1-7 of 7 results for socially responsible marketing (SRM)

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Research article

First published 2021-6

Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective

Gene Laczniak, Clifford Shultz

Journal of Macromarketing

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Research article

First published 2022-12

Socially Responsible Marketing (SRM): Broader,Deeper,and Ever Greater

Gene Laczniak, Clifford Shultz

Journal of Macromarketing

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Research article

First published 2022-12

Broadening the Definition of Socially Responsible Marketing

Linda Ferrell, O.C. Ferrell

Journal of Macromarketing

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Research article

First published 2022-12

Socially Responsible Marketing: Toward Aligning Dharma (Duties),Karma (Actions),and Eudaimonia (Well-Being)

Jagdish N. Sheth, Atul Parvatiyar

Journal of Macromarketing

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Research article

First published 2022-12

Socially Responsible (Macro-Social) Marketing

Ann-Marie Kennedy, Johnpaul Smith

Journal of Macromarketing

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Research article

First published 2022-12

Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine

Alexander Nill

Journal of Macromarketing

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Research article

First published 2025-3

Socially Responsible Fintech Using Open Social Innovation

Frederick Kaefer, Guillermina Luz Mora, Nicholas J.C. Santos

Journal of Macromarketing