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Research article

First published 2016-9

Motivations to engage in word-of-mouth behavior on social network sites

Pin Luarn, Peng Huang, Yu-Ping Chiu [...]

Information Development

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Research article

First published 2023-4

When social class and social norms shape word of mouth about eco-friendly tourism businesses

Yoo Hee Hwang, Hyoungeun (Gemmy) Moon

Journal of Vacation Marketing

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Research article

First published 2021-9

Impact of Price Promotion,Corporate Social Responsibility,and Social Media Marketing on Word of Mouth

Jalal Rajeh Hanaysha

Business Perspectives and Research

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Research article

First published 2025-10

Social media marketing activities in the Indian airlines: Brand equity and electronic word of mouth

Mohammad Furqan Khan, Faseeh Amin, Anisa Jan [...]

Tourism and Hospitality Research

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Research article

First published 2026

Unleashing Positive Word-of-Mouth Through Brand Social Responsibility

Liem Viet Ngo, Xuan-Doanh Nguyen-Le, Trang Thi-Thuy Duong [...]

Australasian Marketing Journal

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Research article

First published 2020-9

Electronic Word of Mouth engagement in social commerce platforms: An empirical study

Yusuf Sahabi Ali, Ab Razak Che Hussin, Halina Mohamed Dahlan

Information Development

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Research article

First published 2024-10

Theaters,social media,and streams: Evaluating social word-of-mouth patterns of pandemic-era blockbuster films on Twitter

Chris DeFelice, Lance Porter

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2011-4

Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning

Yubo Chen, Qi Wang, Jinhong Xie

Journal of Marketing Research

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Research article

First published 2009-9

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Journal of Marketing

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Research article

First published 2016-3-5

Electronic word-of-mouth on social networking sites: Cue validity and cue utilization perspectives

Yu-Hui Fang, Chia-Ying Li

Human Systems Management

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