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1-10 of 109 results for social networking sites marketing

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Select article: Marketing of academic library services through social networking sites: Implications of electronic word-of-mouth

Retricted access

Research article

First published 2014-8

Marketing of academic library services through social networking sites: Implications of electronic word-of-mouth

Md. Abul Kalam Siddike, K. Kiran

Education for Information

Select article: Social network market: Storytelling on a Web 2.0 original literature site

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Research article

First published 2011-2

Social network market: Storytelling on a Web 2.0 original literature site

Elaine Jing Zhao

Convergence: The International Journal of Research into New Media Technologies

Select article: Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

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Research article

First published 2009-9

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels

Journal of Marketing

Select article: Social media marketing in tourism education

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Research article

First published 2012-7

Social media marketing in tourism education

Anita Zehrer, Alice Grabmüller

Journal of Vacation Marketing

Select article: Understanding the Role of Social Networking Sites in Political Marketing

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Research article

First published 2023-6

Understanding the Role of Social Networking Sites in Political Marketing

Shelleka Gupta, Vinay Chauhan

Jindal Management Journal

Select article: The influence of eWOM on intentions for booking luxury hotels by Generation Y

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Research article

First published 2021-7

The influence of eWOM on intentions for booking luxury hotels by Generation Y

Harold Lee, Jihye Min, Jessica Yuan

Journal of Vacation Marketing

Select article: Online Marketing Communications and Childhood's Intention to Consume Unhealthy Food

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Research article

First published 2016-2

Online Marketing Communications and Childhood's Intention to Consume Unhealthy Food

Paramaporn Thaichon, Thu Nguyen Quach

Australasian Marketing Journal

Select article: Experiential Marketing and Internet: Assessing the Role of Gender

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Research article

First published 2018-8

Experiential Marketing and Internet: Assessing the Role of Gender

Sana, Mohd. Khalid Azam

Management and Labour Studies

Select article: An investigation of strategies used in alcohol brand marketing and alcohol-related health promotion on Facebook

Open access

Research article

First published 2016

An investigation of strategies used in alcohol brand marketing and alcohol-related health promotion on Facebook

Megan SC Lim, James D Hare, Elise R Carrotte [...]

DIGITAL HEALTH

Select article: Motives for Employees Communicate Positive Electronic Word of Mouth (eWOM) on Social Network Sites: Exploring Moderating Mechanisms

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Research article

First published 2022-2

Motives for Employees Communicate Positive Electronic Word of Mouth (eWOM) on Social Network Sites: Exploring Moderating Mechanisms

Ya Zhang, Jing Zhang, Chengchen Liu

Australasian Marketing Journal

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