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1-10 of 184 results for social networking advertisements

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Select article: Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks

Retricted access

Research article

First published 2013-8

Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks

Jiang Wu, Bin Hu, Yu Zhang

SIMULATION

Select article: Advertising on Social Network Sites: A Structural Equation Modelling Approach

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Research article

First published 2013-3

Advertising on Social Network Sites: A Structural Equation Modelling Approach

Anant Saxena, Uday Khanna

Vision: The Journal of Business Perspective

Select article: Social Networks,Personalized Advertising,and Privacy Controls

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Research article

First published 2014-10

Social Networks,Personalized Advertising,and Privacy Controls

Catherine E. Tucker

Journal of Marketing Research

Select article: Social Networks,Personalized Advertising,and Privacy Controls

Retricted access

Research article

First published 2013-10

Social Networks,Personalized Advertising,and Privacy Controls

Catherine E. Tucker

Journal of Marketing Research

Select article: A Social Networks Approach to Viral Advertising: The Role of Primary,Contextual,and Low Influencers

Open access

Research article

First published 2019-7

A Social Networks Approach to Viral Advertising: The Role of Primary,Contextual,and Low Influencers

Itai Himelboim, Guy J. Golan

Social Media + Society

Select article: Users on Social Network Sites—Flight from Reality and Its Effects on Acceptance of Social Network Advertising: A Gratification Perspective

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Research article

First published 2017-7

Users on Social Network Sites—Flight from Reality and Its Effects on Acceptance of Social Network Advertising: A Gratification Perspective

Imran Anwar Mir

Journal of Creative Communications

Select article: Effect of Social Networking Advertisements on Shaping Consumers’ Attitude

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Research article

First published 2017-10

Effect of Social Networking Advertisements on Shaping Consumers’ Attitude

Kaustav Mukherjee, Neelotpaul Banerjee

Global Business Review

Select article: A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations

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Research article

First published 2021-11

A Motivational Cognitive Mechanism Model of Online Social Network Advertising Acceptance: The Role of Pre-purchase and Ongoing Information Seeking Motivations

Imran Anwar Mir

Journal of Creative Communications

Select article: Multivariate Testing Confirms the Effect of Age–Gender Congruence on Click-Through Rates from Online Social Network Digital Advertisements

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Research article

First published 2018-10

Multivariate Testing Confirms the Effect of Age–Gender Congruence on Click-Through Rates from Online Social Network Digital Advertisements

Sean F. Higgins, Maurice D. Mulvenna, Raymond B. Bond [...]

Cyberpsychology,Behavior,and Social Networking

Select article: Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising

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Research article

First published 2025-9

Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising

Shan Huang, Song Lin

Journal of Marketing

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