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Research article

First published 2024-6

A Note on Marketing Systems and Social Media

William Redmond

Journal of Macromarketing

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Research article

First published 2025

Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives

Marie-Nathalie Jauffret, Yousra Hallem, Frédéric Aubrun

Journal of Macromarketing

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Review article

First published 2012-4

The takeoff of social media in tourism

Kristian A Hvass, Ana M Munar

Journal of Vacation Marketing

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Research article

First published 2021-12

“For the Gram”: An Exploration of the Conflict between Influencers and Citizen-Consumers in the Public Lands Marketing System

Sarita Ray Chaudhury, Lubna Nafees, B. Yasanthi Perera

Journal of Macromarketing

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Research article

First published 2020-6

Innovate or Execute: Spurring the Discussion on a More Controlled and a Regulatory Framework in Social Media Platform

Sakshi Kathuria, Raiswa Saha, Harbhajan Bansal

Paradigm: A Management Research Journal

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Research article

First published 2007-08

The economic inefficiencies of market liberalization

Aeron Davis

Global Media and Communication

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Research article

First published 2016-10

Social media use in pre-trip planning by tourists visiting a small regional leisure destination

Anja Pabel, Bruce Prideaux

Journal of Vacation Marketing

Open access

Research article

First published 2025-12

Direct marketization: Platform surveillance and the contextual integrity of democratic media

Lee McGuigan

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2007-10

Trace the Stones in Crossing the River

Chengju Huang

International Communication Gazette

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Research article

First published 2020-3

The Self-consuming Commodity: Audiences,Users,and the Riddle of Digital Labor

Michael Kaplan

Television & New Media

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