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Research article

First published 2021-11

Branded Content Experience in Social Media: Conceptualization,Scale Development,and Validation

Muhammad Waqas, Noor Akma Mohd Salleh, Zalfa Laili Hamzah

Journal of Interactive Marketing

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Research article

First published 2021-05

Network Size and Content Generation on Social Media Platforms

Zaiyan Wei, Mo Xiao, Rong Rong

Production and Operations Management

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Research article

First published 2015-5

Data-Driven Content Analysis of Social Media

H. Andrew Schwartz, Lyle H. Ungar

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2018-11

Scheduling Content on Social Media: Theory,Evidence,and Application

Vamsi K. Kanuri, Yixing Chen, Shrihari (Hari) Sridhar

Journal of Marketing

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Research article

First published 2025-7

Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter

Mikhail Lysyakov, P.K. Kannan, Siva Viswanathan [...]

Journal of Marketing

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Research article

First published 2018-8

Network Overlap and Content Sharing on Social Media Platforms

Jing Peng, Ashish Agarwal, Kartik Hosanagar [...]

Journal of Marketing Research

Open access

Research article

First published 2020-7

Content moderation: Social media’s sexist assemblages

Ysabel Gerrard, Helen Thornham

New Media & Society

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Research article

First published 2025-11

Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors

Sara Lapresta-Romero, Larissa Becker, Blanca Hernández-Ortega [...]

Journal of Interactive Marketing

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Research article

First published 2019-7

Is This Social TV 3.0? On Funk and Social Media Policy in German Public Post-television Content Production

Sven Stollfuß

Television & New Media

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Research article

First published 2025-11

Engaging Citizens on Government Social Media Page: The Role of Content Characteristics

Zainatun N Hussin, Christie Pei-Yee Chin, Stephen L Sondoh Jr

Information Polity

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