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Research article

First published 2020-3

An integrative typology of relational benefits and costs in social media brand pages

Georgios Tsimonis, Sergios Dimitriadis, Suha Omar

International Journal of Market Research

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Research article

First published 2012-5

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Interactive Marketing

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Research article

First published 2022-8

Owned Social Media Advertising: Cannibalization and Competition

Hualu Zheng, Lu Huang

Journal of Interactive Marketing

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Research article

First published 2019-5

When is brand content shared on Facebook? A field study on online Word-of-Mouth

Marie Haikel-Elsabeh, Zhenzhen Zhao, Björn Ivens [...]

International Journal of Market Research

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Research article

First published 2013-12

Differences in Event Brand Personality between Social Media Users and Non-Users

Patrick Walsh, Galen Clavio, M. David Lovell [...]

Sport Marketing Quarterly

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Research article

First published 2018-2

What Can the Brand Manager Expect from Facebook?

Desislava Sitta, Margaret Faulkner, Philip Stern

Australasian Marketing Journal

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Research article

First published 2013-5

Conceptualising and Evaluating Experiences with Brands on Facebook

Steve Smith

International Journal of Market Research

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Research article

First published 2021-10

Decoding User Interaction Dynamics on Facebook Fan Page: A Sentiment Mining Approach

Shabana Chandrasekaran, Supriya Kumar De

Global Business Review

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Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

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Research article

First published 2022-2

I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation

Stefan F. Bernritter, Annemijn C. Loermans, Anniek W. Eigenraam [...]

Journal of Interactive Marketing

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