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Open access

Research article

First published 2024-1

A Preliminary Investigation of the Relationship Between Gamification and Organizational Socialization Outcomes: Does Gamification Live Up to Its Expectations?

Žigimantas Pečiūra, Irena Žukauskaitė

Sage Open

Retricted access

Research article

First published 2017-2

Understanding how Gamification Influences Behaviour in Social Marketing

Robert Mitchell, Lisa Schuster, Judy Drennan

Australasian Marketing Journal

Retricted access

Research article

First published 2021-8

Learning Marketing Online: The Role of Social Interactions and Gamification Rewards

Vytautas Dikcius, Sigitas Urbonavicius, Karina Adomaviciute [...]

Journal of Marketing Education

Retricted access

Research article

First published 2026

Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Shubhi Changani, Rakesh Kumar

Global Business Review

Retricted access

Research article

First published 2021-9

Gamification and Sugar: A School-Based Pilot Study of Social Marketing and Gamification Approaches to Reduce Sugary Drink Intake in Pasifika School Students

Gerhard Sundborn, Simon Thornley, Corina Grey [...]

Asia Pacific Journal of Public Health

Retricted access

Research article

First published 2020-3

Patient Phenotypes Help Explain Variation in Response to a Social Gamification Weight Loss Intervention

Jeffrey Lienert, Mitesh Patel

American Journal of Health Promotion

Retricted access

Research article

First published 2022-02

Impact on Executive Dysfunctions of Gamification and Nongamification in Playing Board Games in Children at Risk of Social Exclusion

Nuria Vita-Barrull, Núria Guzmán, Verónica Estrada-Plana [...]

Games for Health Journal

Open access

Review article

First published 2026-2

Gamification towards and alongside equity,diversity and inclusion: Looking back to move forward

Ana Carolina Tomé Klock, Paula Toledo Palomino, Luiz Antonio Lima Rodrigues [...]

New Media & Society

Open access

Research article

First published 2026

Playing with trash: How gamification fostered the early adoption of zero-waste practices

Olivier Cristofini, Thomas Roulet

Human Relations

Retricted access

Research article

First published 2019-4

The Serious and the Mundane: Reflections on Gamified CSR Communication

Hannah Trittin, Christian Fieseler, Kateryna Maltseva

Journal of Management Inquiry

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