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1-5 of 5 results for social/ideal social image congruence

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Research article

First published 2005-11

The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Ki-Joon Back

Journal of Hospitality & Tourism Research

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Research article

First published 2013-8

Heesup Han, Sunghyup Sean Hyun

Journal of Hospitality & Tourism Research

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Research article

First published 2008-11

Heesup Han, Ki-Joon Back

Journal of Hospitality & Tourism Research

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Research article

First published 2012-11

Markus Giesler

Journal of Marketing

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Research article

First published 2004-7

Joel Savishinsky

The International Journal of Aging and Human Development