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Research article

First published 2013-12

Effects of Participation in a Simulation Game on Marketing Students’ Numeracy and Financial Skills

Ross Brennan, Lynn Vos

Journal of Marketing Education

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Research article

First published 2025-4

The Importance of Brand Equity in the Business of Marketing Education

Donald R. Bacon

Journal of Marketing Education

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Research article

First published 2013-8

Ethics,Corporate Social Responsibility,and Sustainability Education in AACSB Undergraduate and Graduate Marketing Curricula

Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland [...]

Journal of Marketing Education

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Research article

First published 2023-4

The Impact of Live Cases on Student Skill Development in Marketing Courses

Shannon Cummins, Jeff S. Johnson

Journal of Marketing Education

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Research article

First published 2013-4

Affinity for Quantitative Tools

Crina O. Tarasi, J. Holton Wilson, Cheenu Puri [...]

Journal of Marketing Education

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Research article

First published 2013-4

The Future of Marketing Education

David Finch, John Nadeau, Norm O’Reilly

Journal of Marketing Education

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Research article

First published 2017-12

Evidence Items as Signals of Marketing Competencies and Workplace Readiness: A Practitioner Perspective

Heather Honea, Iana A. Castro, Paula Peter

Journal of Marketing Education

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Research article

First published 2014-4

Global Benchmarking of Marketing Doctoral Program Faculty and Institutions by Subarea

Matt Elbeck, Brian A. Vander Schee

Journal of Marketing Education

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Research article

First published 2013-8

Social Responsibility in Advertising

Alice Kendrick, Jami A. Fullerton, Yeo Jung Kim

Journal of Marketing Education

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Research article

First published 2018-4

Bridging Theory and Practice in an Applied Retail Track

Fredrik Lange, Sara Rosengren, Jonas Colliander [...]

Journal of Marketing Education

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