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Articles (52)

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1-10 of 52 results for showroowing

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Select article: Monetizing Showrooming

Retricted access

Research article

First published 2025-2

Monetizing Showrooming

Ziying Zhang, Lin Liu, Yi Yang

Production and Operations Management

Select article: The Showrooming Phenomenon: It's More than Just about Price

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Research article

First published 2017-5

The Showrooming Phenomenon: It's More than Just about Price

Sonja Gensler, Scott A. Neslin, Peter C. Verhoef

Journal of Interactive Marketing

Select article: When Showrooming Increases Retailer Profit

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Research article

First published 2018-8

When Showrooming Increases Retailer Profit

Dmitri Kuksov, Chenxi Liao

Journal of Marketing Research

Select article: Best Buy and Showrooming: A Critical Thinking Case Exercise Based upon Service Dominant Logic and Value Co-creation

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Research article

First published 2015-11

Best Buy and Showrooming: A Critical Thinking Case Exercise Based upon Service Dominant Logic and Value Co-creation

Steven A. Taylor, Gary L. Hunter

Journal of Creating Value

Select article: The city as showroom: Singapore and the rise of the “urban solutions” industry

Open access

Research article

First published 2026

The city as showroom: Singapore and the rise of the “urban solutions” industry

Andrew Stokols

Urban Studies

Select article: From showroom to chat room

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Research article

First published 2017-12

From showroom to chat room

Anders Olof Larsson, Christian Christensen

Convergence: The International Journal of Research into New Media Technologies

Select article: The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices

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Research article

First published 1979-6

The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices

Murphy A. Sewall, Michael H. Goldstein

Journal of Marketing

Select article: “Being pretty does not help your success”: Self-representation and aspiration of China’s female showroom livestreamers

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Research article

First published 2024-6

“Being pretty does not help your success”: Self-representation and aspiration of China’s female showroom livestreamers

Zhen Ye, Tonny Krijnen

Global Media and China

Select article: Understanding Furniture Design Choices Using a 3D Virtual Showroom

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Research article

First published 2010-5

Understanding Furniture Design Choices Using a 3D Virtual Showroom

So–Yeon Yoon, Hyunjoo Oh, Ji Young Cho

Journal of Interior Design

Select article: Showroom Service

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Research article

First published 2000-5

Showroom Service

Lighting Design + Application

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